Insights
Practical guidance on Shopify development, technical SEO, site performance, automation and the technology behind better ecommerce businesses.
FeaturedTechnical SEO
The checks we work through before, during and after a move to Shopify: URL inventory, redirects, canonicals, metadata, structured data and launch-day verification.
9 min read
AI Search Visibility
What Google, OpenAI, Microsoft and Perplexity actually document about AI search, what a Shopify store controls, and a sensible way to prepare.
12 min read
Custom Tools & Dashboards
The signs a spreadsheet has become a liability, what a custom dashboard should and should not do, and a middle path that often costs far less.
8 min read
Shopify Speed & Performance
Why product pages jump while they load, the theme habits that cause it, and how to trace a layout shift to the element responsible.
7 min read
If an article describes something you're seeing on your own store, tell us about it. We'll explain what's going on and what it would take to fix.
