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SEO & Performance

Shopify Technical SEO That Gets the Foundations Right.

If search engines struggle to understand or access your store, great products and content can go unnoticed. We investigate the technical issues and implement practical fixes, so your products have the best chance of being found and you have a clear record of what was checked.

Discuss Your ProjectHow we work

Illustrative technical SEO audit dashboard with example data: a crawl summary, a prioritised list of example issues such as canonical, redirect, structured-data and sitemap problems, index coverage and the checks performed. Not a client's figures.

Illustrative dashboard · example data, not client results
Illustrative audit interface with example data, not client results.

What This Means for Your Business

  1. Pages search engines can find and show

    Products and collections that search engines can crawl, understand and show, instead of pages quietly dropping out of the index.

  2. A migration that keeps what you've built

    A migration or redesign that doesn't throw away the search visibility you have built up.

  3. A clear record of what was checked and fixed

    Documentation of every issue found and every fix applied, so you and your team know exactly where the site stands.

Technical SEO Services

  • Crawlability, indexability and canonical reviews.

  • Product, organisation, article and FAQ structured-data assessment where appropriate.

  • Redirect mapping and migration support.

  • XML sitemap and robots.txt checks.

  • Missing or duplicated metadata, headings and image alt text.

  • Internal linking, broken links and technical content structure.

  • Search Console review and post-launch verification.

  • Shopify International SEO: hreflang, language and regional URL checks for Shopify stores selling across multiple markets.

How Search Engines See Your Store

Illustrative diagram of a Shopify store's structure: a search engine crawler follows links from the homepage to three collection pages and on to product pages, with the XML sitemap listing important pages. Status labels mark indexable pages, a sort-variant URL that needs a canonical tag, a product excluded by a noindex tag and a product with no internal links. A drawing with example pages, not a real store.

Illustrative example · a drawing with example pages, not a real store
Illustrative diagram of a store's structure and three example problems. Not a real store.

  1. Pages are discovered through links

    Search engines reach your products by following links from the homepage, through collections, to each product page. A page nothing links to is hard to find.

  2. Each page has to be understood

    Titles, headings, structured data and canonical tags tell a search engine what a page is about and which version of it counts.

  3. Only then can a page be shown

    A page that can be crawled and understood can be indexed and shown. Technical SEO clears the obstacles; whether a page is indexed remains the search engine's decision.

Illustrative redirect-mapping interface with fictional example URLs: old addresses from a previous platform mapped to new Shopify addresses with 301 redirects, each with a verification status. Not a client project.

Illustrative example · fictional URLs, not a client project
Illustrative redirect map with fictional URLs, not a client project.

Shopify Migrations Need Careful SEO Planning

URL changes, template differences and missing content can create avoidable search risks. We map important URLs, check redirects and compare technical elements before and after launch, so the new site starts from the position the old one earned.

Recent Work, Anonymised

Selected projects are anonymised to respect client confidentiality.

Anonymised client project

Shopify Technical SEO & Migration

On a recent Shopify migration we tested the legacy URLs after launch, confirmed the sitemap returned live pages, repaired missing metadata, alt text, headings and internal links, and verified that priority pages had been recrawled. Every check was recorded in a delivery report.

Project details are anonymised. Figures are drawn from documented delivery checks and do not imply guaranteed ranking outcomes.

Read the case study

Checked and recorded in the delivery report

  • Redirects
  • Sitemap
  • Structured data
  • Analytics
  • Priority recrawl

Evidence, Not Ranking Promises

We document issues, the fixes applied and the checks performed. Search rankings are affected by many factors, so we never promise a particular ranking or traffic uplift.

How We Work

A technical review follows the same route every time, so you know what to expect and what you will receive at the end.

  1. Review and crawl the store

    We crawl the store, review Search Console and check how the key templates handle titles, canonicals, structured data and redirects.

  2. Prioritise and agree the scope

    You get a plain-language list of what we found, what matters most and what we recommend fixing, with a quote before any work starts.

  3. Implement the fixes

    We make the changes in the theme, the store settings or the redirects, testing each one so nothing else breaks.

  4. Verify and document

    After the changes go live we recheck them, watch how search engines pick them up and hand over a written record of what was checked and changed.

Frequently Asked Questions

Can you fix Google indexing issues?

We can investigate technical causes and implement appropriate fixes. Google's decision to index a page is not guaranteed.

Can you implement schema markup?

Yes, where suitable and supported by the content on the page. We also check for errors and inconsistencies.

Can you protect rankings during migration?

We plan and verify technical SEO elements to reduce avoidable risk. No provider can guarantee rankings will remain unchanged.

Related Services

All services

  • SEO & Performance

    Speed Optimisation

    Investigate Core Web Vitals, reduce avoidable bottlenecks and make pages more stable and responsive.

    Explore Performance

  • Development

    Shopify Development

    Custom theme work, storefront improvements and functionality tailored to how you sell.

    Explore Development

Further Reading

Guides and case studies that explain this work in more depth.

Request a Technical SEO Review

If indexing problems, redirects or a planned migration are on your mind, send us the store URL and what you're seeing. We'll tell you what a technical review would cover and what it would cost.

Tell us about your store and what you need. We'll review your enquiry and reply within one or two working days.

Enquiry about: Technical SEO

Tell us what's happening, what you'd like to achieve and anything relevant about your setup. At least 30 characters.

Please don't include passwords, API keys or sensitive customer data in this form.

Prefer the full form? Use the contact page